Entries by Deb Tracy

Tips for Better LED Sign Graphics and Content

There is no denying that when you make a choice to buy LED sign graphics, it means that you are investing in a dynamic messenger. It is a great choice because suitable and eye-catching messages get people’s attention.   Attractive LED signs serve as a 24-hour salesperson that sell your message and get people interested […]

Why Short Form Video Marketing Might Be the Way to Go in the New Year

Utilizing video marketing, in general, is nothing new. But with the changes in the way people consume videos online, its popularity has grown significantly.   Studies show that 75 million people watch online videos every day. And that is in the United States alone.   Click-through rate of emails with “video” in their subject line […]

Why You Want to Change Your Custom LED Signs Often

It’s a given that custom LED signs are more attractive than a static billboard sign at getting attention from potential customers. Its flexibility and durability make it even more practical for businesses in making their marketing strategies effective.   Some business owners take it upon themselves to change the content of their custom LED signs […]

How to Create Effective LED Sign Animations

Effective LED sign animations. Despite the major shift in online digital marketing, signs and billboards still remain a vital piece in a business’ overall marketing campaign. This is especially true for companies whose target audience isn’t solely online. Certain traditional media are more useful now than ever, and are also evolving with the use of […]

Giving Your Electronic Sign the Programming and Marketing It Deserves

Is your electronic LED sign an asset or a liability? In other words, Does it generate money and can you capture the direct relationship of your investment?. If the answer is No, then, an outdoor LED sign, used for advertising will feel like a wasted expense. More like, an expensive toy that is costing you […]