Is your electronic LED sign an asset or a liability?
In other words, Does it generate money and can you capture the direct relationship of your investment?. If the answer is No, then, an outdoor LED sign, used for advertising will feel like a wasted expense. More like, an expensive toy that is costing you more money and time.
A digital sign investment must be monitored in a way that can turn the investment into marketing results that drives ROI.
What Makes an Effective Electronic Sign?
Non-Generic LED Sign Content
Generic ads and canned holiday graphics are the worst form of advertising. People have seen them countless times and/or it doesn’t capture their attention very well. This can leave them needing more and completely ignoring the message you want to convey.
Unique and Outstanding
How can you differentiate yourself from the competition when your ads look the same as everyone else’s?
For any marketing campaign to make a buzz , it must be unique and different.
For an electronic sign to pay for itself, it must be kept fresh, updated, and diverse. This means outdoor LED sign advertising needs to be programmed at certain schedules. You should be able to do this quickly and easily.
However, for this to happen successfully, there needs to be some brilliant content displayed up there. Here’s how companies can put content in service of their marketing goals.
Great sign content & high visibility will:
- Capture the viewer’s attention.
- Provide a clear, consistent and concise message.
- Drive the customers to take a desired action.
Better yet, let SIGNPROgrammers, Inc help